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Medienökonomik.

Media are not defined only by their economic function; they are also cultural assets and institutions with growing societal importance. This textbook presents the media primarily from the perspective of the communications sciences rather than from economic theory, discussing the uses and limitations...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kiefer, Marie-Luise
Otros Autores: Steininger, Christian
Formato: Electrónico eBook
Idioma:Alemán
Publicado: München : Oldenbourg, 2014.
Edición:3rd ed.
Temas:
Acceso en línea:Texto completo