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Contemporary approaches of the scientific theory of place marketing : place branding in globalized conditions and economic crisis /
The contemporary economic crisis is one of the biggest in the global economy and has been forcefully applied to the real economy, revolting in a deep recession. Globalization has in turn contributed to the faster transmission of the problem from country to country. This crisis disproportionally affe...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hauppauge, New York :
Nova Science Publisher's, Inc.,
[2013]
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| Colección: | Business economics in a rapidly-changing world series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Places and regions in the horizon of globalization and economic crisis
- Marketing and place marketing at the forefront of new conditions of economic recession and crisis in search for a new role
- Methodological approaches
- Place identity/national identity : the image of the place and place brand
- External public/tourism and tourism behavior-defining "experience"
- The role of the imagined community in place marketing
- The role of synergies and local networks for place branding and place marketing
- The use of new technologies for the creation of an e-place brand and e-place marketing
- The new role of the public sector. negotiating the concept of the public interest to the new conditions as a basic pole of a strategic plan for place branding-place marketing
- Proposition for the future : a model of systemic approach of the strategic design of place marketing and place branding.