Contemporary approaches of the scientific theory of place marketing : place branding in globalized conditions and economic crisis /

The contemporary economic crisis is one of the biggest in the global economy and has been forcefully applied to the real economy, revolting in a deep recession. Globalization has in turn contributed to the faster transmission of the problem from country to country. This crisis disproportionally affe...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kavoura, Androniki
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hauppauge, New York : Nova Science Publisher's, Inc., [2013]
Colección:Business economics in a rapidly-changing world series.
Temas:
Branding (Marketing)
Place marketing.
Tourism.
Industrial promotion.
Globalization.
Stratégie de marque.
Promotion industrielle.
Mondialisation.
branding.
globalism.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Globalization
Industrial promotion
Place marketing
Tourism
Acceso en línea:Texto completo
Descripción
Sumario:The contemporary economic crisis is one of the biggest in the global economy and has been forcefully applied to the real economy, revolting in a deep recession. Globalization has in turn contributed to the faster transmission of the problem from country to country. This crisis disproportionally affects countries with small and medium development but also the medium and low social layers and small and medium entrepreneurship within countries. The stability of employment has fallen apart. The consequences of the economic crisis has brought out systemic problems and distortions in different secto.
Notas:Includes index.
Descripción Física:1 online resource
ISBN:162948203X
9781629482033

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