Profitable customer engagement : concept, metrics, and strategies /
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) fra...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Kumar, V., 1957- |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Thousand Oaks :
SAGE Publications India Pvt. Ltd,
2013.
|
Temas: | |
Acceso en línea: | Texto completo |
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