Profitable customer engagement : concept, metrics, and strategies /

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) fra...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kumar, V., 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications India Pvt. Ltd, 2013.
Temas:
Customer relations > Management.
Branding (Marketing)
Profit.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations > Management
Profit
Acceso en línea:Texto completo
Descripción
Sumario:The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9788132117810
8132117816

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