Neuromarketing in action : how to talk and sell to the brain /
"For a phenomenon that is less than 10 years old, neuromarketing is now recognized as an important trend in the development of marketing techniques and applications. Providing a focused and in-depth examination of marketing research that studies consumers' sensorimotor, cognitive and affec...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Bayle-Tourtoulou, Anne-Sophie |
Otros Autores: | Georges, Patrick, 1953-, Badoc, Michel |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London :
Kogan Page,
2013.
|
Temas: | |
Acceso en línea: | Texto completo |
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