Neuromarketing in action : how to talk and sell to the brain /

"For a phenomenon that is less than 10 years old, neuromarketing is now recognized as an important trend in the development of marketing techniques and applications. Providing a focused and in-depth examination of marketing research that studies consumers' sensorimotor, cognitive and affec...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bayle-Tourtoulou, Anne-Sophie
Otros Autores: Georges, Patrick, 1953-, Badoc, Michel
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Kogan Page, 2013.
Temas:
Neuromarketing.
Sales & marketing.
BUSINESS & ECONOMICS > Marketing > General.
SCIENCE > Life Sciences > Neuroscience.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > Sales & Selling.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Neuromarketing
Sales and marketing.
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares