The competitive advantage of emerging market multinationals /

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"Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinational enterprises (EMNEs) now account for a q...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Williamson, Peter J. (Editor ), Ramamurti, Ravi (Editor ), Fleury, Afonso Carlos Corrêa, 1947- (Editor ), Fleury, Maria Tereza Leme (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge : Cambridge University Press, 2013.
Temas:
International business enterprises > Developing countries.
Competition, International.
Concurrence internationale.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > Industries > General.
Competition, International
International business enterprises
Developing countries
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