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Children and advertising : what do they think about advertisements, how are they affected by advertisements? /

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sener, Arzu
Otros Autores: Guven, Seval, Boylu, Ayfer Aydiner
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Novinka/Nova Science Publishers, Inc., [2010]
Colección:Children's issues, laws and programs series.
Media and communications.
Temas:
Acceso en línea:Texto completo