Staying power : six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more) /

Business news tends to focus on the travails of a handful of giants: Apple's iPad, the Toyota recall, the controversy over Google's book-digitization program. Whatever the day's headlines, though, most of these firms have been there before--up and down, written off and overpraised--ye...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cusumano, Michael A., 1954-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; New York : Oxford University Press, 2010.
Colección:Clarendon lectures in management studies.
Temas:
Strategic planning.
Technological innovations > Management.
Strategic planning > Case studies.
Technological innovations > Management > Case studies.
Planification stratégique.
Innovations > Gestion.
Planification stratégique > Études de cas.
Innovations > Gestion > Études de cas.
BUSINESS & ECONOMICS > Strategic Planning.
Strategic planning
Technological innovations > Management
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: The Six Enduring Principles
  • 1. Platforms, not Just Products
  • 2. Services, not Just Products (or Platforms)
  • 3. Capabilities, not Just Strategy
  • 4. Pull, Don't Push
  • 5. Scope, not Just Scale
  • 6. Flexibility, not Just Efficiency
  • Conclusion: The Power of Ideas
  • for Practice and Research.

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