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Staying power : six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more) /

Business news tends to focus on the travails of a handful of giants: Apple's iPad, the Toyota recall, the controversy over Google's book-digitization program. Whatever the day's headlines, though, most of these firms have been there before--up and down, written off and overpraised--ye...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cusumano, Michael A., 1954-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; New York : Oxford University Press, 2010.
Colección:Clarendon lectures in management studies.
Temas:
Acceso en línea:Texto completo