Corporate management, corporate social responsibility and customers : an empirical investigation /

Hauptbeschreibung Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Löber, Heike
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2012.
Temas:
Social responsibility of business.
Corporations.
Consumer behavior.
Entreprises > Responsabilité sociale.
Sociétés.
Consommateurs > Comportement.
corporations.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Corporations
Social responsibility of business
Acceso en línea:Texto completo
Tabla de Contenidos:
  • List of Abbreviation
  • 1. Introduction
  • 2. Conceptual Framework
  • 2.1. Corporate Social Responsibility (CSR)
  • 2.1.1. Definition of CSR
  • 2.1.2. CSR in America and Germany
  • A Comparison
  • 2.1.3. CSR-related Activities
  • 2.1.3. 1. Cause-related Marketing
  • 2.1.3. 2. Employee Volunteering
  • 2.1.3. 3. Corporate Philanthropy
  • 2.1.4. Review of the Literature
  • 2.1.4. 1. CSR and Customer Outcomes
  • 2.1.4. 2. Effectiveness of Different CSR Activities in Comparison.
  • 2.1.5. Theoretical Framework
  • 2.1.5. 1. Social Identity Theory
  • 2.1.5. 2. Attribution Theory
  • 2.1.5. 3. Moral Behavior and Behavioral Decision Theory
  • 2.2. Customer Integration
  • 2.2.1. The Concept of Customer Integration
  • 2.2.2. Customer Integration in CSR
  • 2.2.3. Review of the Literature
  • Customer Integration
  • 2.2.4. Theoretical Framework
  • 2.2.4. 1. Means-end Theory
  • 2.2.4. 2. Empowerment Strategy
  • 3. Development of Hypotheses
  • 3.1. Absolute Effects of CSR-related Activities
  • 3.2. Relative Effects of CSR-related Activities
  • 3.3. Effects of CSR-related Activities with Customer Integration.
  • 4. Empirical Investigation
  • 4.1. Theoretical Foundations of the Empirical Investigation
  • 4.1.1. Definition and Conception of the Experiment
  • 4.1.2. Quality Criteria of the Experiment
  • 4.1.3. Analysis of the Experiment using the Analysis of Variance
  • 4.2. Data Ascertainment and Experimental Design
  • 4.2.1. Data Ascertainment
  • 4.2.2. Experimental Design
  • 4.3. Data Evaluation
  • 4.3.1. Descriptive Evaluation of the Sample
  • 4.3.2. Operationlization and Quality Evaluation of the Constructs
  • 4.3.2. 1. Operationalization and Quality Evaluation of the Independent Variables.
  • 4.3.2. 2. Operationalization and Quality Evaluation of the Dependent Variables
  • 4.3.3. Evaluation of the Hypotheses
  • 5. Summary, Limitations, Suggestions for Future Research, andImplications
  • Appendix
  • Appendix A.
  • Appendix B.
  • Appendix C.
  • Appendix D.
  • Appendix E.
  • Appendix F.
  • Author's Profile.

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