Corporate management, corporate social responsibility and customers : an empirical investigation /

Hauptbeschreibung Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Löber, Heike
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2012.
Temas:
Social responsibility of business.
Corporations.
Consumer behavior.
Entreprises > Responsabilité sociale.
Sociétés.
Consommateurs > Comportement.
corporations.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Corporations
Social responsibility of business
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