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Corporate management, corporate social responsibility and customers : an empirical investigation /
Hauptbeschreibung Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Löber, Heike. | |
| 245 | 1 | 0 | |a Corporate management, corporate social responsibility and customers : |b an empirical investigation / |c Heike Löber. |
| 260 | |a Hamburg : |b Diplomica Verlag, |c 2012. | ||
| 300 | |a 1 online resource (vi, 148 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | 0 | |t List of Abbreviation -- |g 1. |t Introduction -- |g 2. |t Conceptual Framework -- |g 2.1. |t Corporate Social Responsibility (CSR) -- |g 2.1.1. |t Definition of CSR -- |g 2.1.2. |t CSR in America and Germany -- A Comparison -- |g 2.1.3. |t CSR-related Activities -- |g 2.1.3. |t 1. Cause-related Marketing -- |g 2.1.3. |t 2. Employee Volunteering -- |g 2.1.3. |t 3. Corporate Philanthropy -- |g 2.1.4. |t Review of the Literature -- |g 2.1.4. |t 1. CSR and Customer Outcomes -- |g 2.1.4. |t 2. Effectiveness of Different CSR Activities in Comparison. |
| 505 | 0 | 0 | |g 2.1.5. |t Theoretical Framework -- |g 2.1.5. |t 1. Social Identity Theory -- |g 2.1.5. |t 2. Attribution Theory -- |g 2.1.5. |t 3. Moral Behavior and Behavioral Decision Theory -- |g 2.2. |t Customer Integration -- |g 2.2.1. |t The Concept of Customer Integration -- |g 2.2.2. |t Customer Integration in CSR -- |g 2.2.3. |t Review of the Literature -- Customer Integration -- |g 2.2.4. |t Theoretical Framework -- |g 2.2.4. |t 1. Means-end Theory -- |g 2.2.4. |t 2. Empowerment Strategy -- |g 3. |t Development of Hypotheses -- |g 3.1. |t Absolute Effects of CSR-related Activities -- |g 3.2. |t Relative Effects of CSR-related Activities -- |g 3.3. |t Effects of CSR-related Activities with Customer Integration. |
| 505 | 0 | 0 | |g 4. |t Empirical Investigation -- |g 4.1. |t Theoretical Foundations of the Empirical Investigation -- |g 4.1.1. |t Definition and Conception of the Experiment -- |g 4.1.2. |t Quality Criteria of the Experiment -- |g 4.1.3. |t Analysis of the Experiment using the Analysis of Variance -- |g 4.2. |t Data Ascertainment and Experimental Design -- |g 4.2.1. |t Data Ascertainment -- |g 4.2.2. |t Experimental Design -- |g 4.3. |t Data Evaluation -- |g 4.3.1. |t Descriptive Evaluation of the Sample -- |g 4.3.2. |t Operationlization and Quality Evaluation of the Constructs -- |g 4.3.2. |t 1. Operationalization and Quality Evaluation of the Independent Variables. |
| 505 | 0 | 0 | |g 4.3.2. |t 2. Operationalization and Quality Evaluation of the Dependent Variables -- |g 4.3.3. |t Evaluation of the Hypotheses -- |g 5. |t Summary, Limitations, Suggestions for Future Research, andImplications -- |t Appendix -- |g Appendix A. -- |g Appendix B. -- |g Appendix C. -- |g Appendix D. -- |g Appendix E. -- |g Appendix F. -- |t Author's Profile. |
| 520 | |a Hauptbeschreibung Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers in all decisions and/or the carrying out of different CSR activities leads to it being a more effective marketing strategy. In the conceptual part, a definition of CSR is given: Different approaches are presented reaching from a more detailed one dealing with economic, legal, ethical. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Corporations. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Sociétés. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a corporations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Corporations |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
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