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Researching the public opinion environment : theories and methods /

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addre...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ferguson, Sherry Devereaux
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2000.
Colección:Sage series in public relations ; v. 3.
Temas:
Acceso en línea:Texto completo