Designing health messages : approaches from communication theory and public health practice /

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Maibach, Edward, Parrott, Roxanne
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : Sage Publications, ©1995.
Temas:
Mass media in health education.
Health promotion.
Communication.
Mass media.
Misinformation.
Health Promotion > methods
Communication
Mass Media
Health Promotion
Communications Media
Médias en éducation sanitaire.
Promotion de la santé.
Médias.
Information.
Mésinformation.
mass media.
HEALTH & FITNESS > Diseases > General.
HEALTH & FITNESS > Health Care Issues.
MEDICAL > Diseases.
MEDICAL > Health Care Delivery.
MEDICAL > Health Policy.
MEDICAL > Public Health.
SOCIAL SCIENCE > Disease & Health Issues.
Mass media
Health promotion
Mass media in health education
Gezondheidsvoorlichting en -opvoeding.
Gedragsbeïnvloeding.
Health education
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