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Strategic marketing in tourism services /

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Tsiotsou, Rodoula H., Goldsmith, Ronald Earl
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald, 2012.
Temas:
Acceso en línea:Texto completo