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Optimal Investment and Marketing Strategies.
Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facili...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
World Scientific,
2012.
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| Colección: | Systems research series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative m. |
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| Descripción Física: | 1 online resource (88 pages) |
| Bibliografía: | Includes bibliographical references (pages 73-79). |
| ISBN: | 9789814383271 9814383279 9789814383264 9814383260 |