Marketing Ethics.

While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contri...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Saucier, Rick D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lewiston : Edwin Mellen Press, 2008.
Temas:
Marketing > Moral and ethical aspects.
Advertising > Moral and ethical aspects.
Marketing > Aspect moral.
BUSINESS & ECONOMICS > Business Ethics.
Wirtschaftsethik
Marketing
Commerce.
Business & Economics.
Marketing & Sales.
Marketing > Ethik.
Ethik > Marketing.
Marketing.
Werbung.
Unternehmensethik.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Title Page; Copyright Page; Dedication; Table of Contents; Marketing Ethics: A Discussion; "We Mean No Harm!"
  • The Use of Fear Appeals; "Pardon the Interruption"
  • Intrusive Advertising in Consumers' Daily Lives; Are Marketers Robbing Kids of Their Childhood?; How Much Is Too Much?; Body Image Advertising; Losing Consumer Trust; "My Brand is the Best!"; Marketing Ethics
  • Conclusions; Works Cited; Subject Index.

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