Marketing Ethics.

While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contri...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Saucier, Rick D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lewiston : Edwin Mellen Press, 2008.
Temas:
Marketing > Moral and ethical aspects.
Advertising > Moral and ethical aspects.
Marketing > Aspect moral.
BUSINESS & ECONOMICS > Business Ethics.
Wirtschaftsethik
Marketing
Commerce.
Business & Economics.
Marketing & Sales.
Marketing > Ethik.
Ethik > Marketing.
Marketing.
Werbung.
Unternehmensethik.
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