Marketing Ethics.

While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contri...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Saucier, Rick D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lewiston : Edwin Mellen Press, 2008.
Temas:
Marketing > Moral and ethical aspects.
Advertising > Moral and ethical aspects.
Marketing > Aspect moral.
BUSINESS & ECONOMICS > Business Ethics.
Wirtschaftsethik
Marketing
Commerce.
Business & Economics.
Marketing & Sales.
Marketing > Ethik.
Ethik > Marketing.
Marketing.
Werbung.
Unternehmensethik.
Acceso en línea:Texto completo
Descripción
Sumario:While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices.
Descripción Física:1 online resource (181 pages)
Bibliografía:Includes bibliographical references (pages 145-160) and index.
ISBN:9780773421134
0773421130

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