Crafting strategy : embodied metaphors in practice /

"The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Heracleous, Loizos Th
Otros Autores: Jacobs, Claus D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, UK ; New York : Cambridge University Press, 2011.
Colección:Cambridge books online.
Temas:
Strategic planning.
Metaphor > Social aspects.
Creative thinking.
Organizational behavior.
Planification stratégique.
Métaphore > Aspect social.
Comportement organisationnel.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Creative thinking
Metaphor > Social aspects
Organizational behavior
Strategic planning
Strategisches Management
Strategische Planung
Kreatives Denken
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Vignette A: BASF; Strategizing out of the box
  • Vignette B: UNICEF; Metaphor and embodied realism
  • Analyzing embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C: Voltigo (Fribourg)
  • Crafting strategy as a practice of embodied recursive enactment
  • Play, analogical reasoning and dialogue in the crafting of strategy; Vignette D: Hephata
  • Understanding organizations through embodied metaphors
  • Sensemaking through embodied metaphors in organization development; Vignette E: Privatbank
  • Strategy as a crafting practice; Vignette F: Worldvision New Zealand
  • The process of strategizing through crafting embodied metaphors
  • Glossary; Index.

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