Crafting strategy : embodied metaphors in practice /

"The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Heracleous, Loizos Th
Otros Autores: Jacobs, Claus D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, UK ; New York : Cambridge University Press, 2011.
Colección:Cambridge books online.
Temas:
Strategic planning.
Metaphor > Social aspects.
Creative thinking.
Organizational behavior.
Planification stratégique.
Métaphore > Aspect social.
Comportement organisationnel.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Creative thinking
Metaphor > Social aspects
Organizational behavior
Strategic planning
Strategisches Management
Strategische Planung
Kreatives Denken
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