Experimental auctions : methods and applications in economic and marketing research /
"Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product succes...
Clasificación: | Libro Electrónico |
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Autor principal: | |
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Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cambridge ; New York :
Cambridge University Press,
2007.
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Colección: | Quantitative methods for applied economics and business research.
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Temas: | |
Acceso en línea: | Texto completo |