Successfully marketing clinical trial results : winning in the healthcare business /

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Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Umbach, Günter
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Aldershot, Hampshire, England ; Burlington, VT : Gower, ©2006.
Temas:
Drugs > Marketing.
Drugs > Testing.
Clinical Trials as Topic
Médicaments > Essais cliniques.
MEDICAL > Drug Guides.
MEDICAL > Nursing > Pharmacology.
MEDICAL > Pharmacology.
MEDICAL > Pharmacy.
Drugs > Marketing
Drugs > Testing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • 1. Personal goals and objectives
  • 2. Analyzing the market and devising a strategy
  • 3. Developing your content
  • 4. Winning attention
  • 5. Making the best use of language
  • 6. Design : choosing style
  • 7. Design : layout
  • 8. Designing diagrams and charts
  • 9. Devising direct mail that gets good responses
  • 10. Using images and illustrations
  • 11. Creating emotional impact
  • 12. Improving your branding skills
  • 13. Adapting to a professional role
  • 14. Becoming more resourceful
  • 15. Marketing internally
  • 16. Communicationg externally
  • 17. Maximizing your impact
  • 18. Mobilizing external support
  • 19. Developing the project strategy
  • 20. Implementing the project
  • 21. Becoming a project leader
  • 22. Action.

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