Successfully marketing clinical trial results : winning in the healthcare business /

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Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Umbach, Günter
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Aldershot, Hampshire, England ; Burlington, VT : Gower, ©2006.
Temas:
Drugs > Marketing.
Drugs > Testing.
Clinical Trials as Topic
Médicaments > Essais cliniques.
MEDICAL > Drug Guides.
MEDICAL > Nursing > Pharmacology.
MEDICAL > Pharmacology.
MEDICAL > Pharmacy.
Drugs > Marketing
Drugs > Testing
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