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Successfully marketing clinical trial results : winning in the healthcare business /
Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Aldershot, Hampshire, England ; Burlington, VT :
Gower,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Umbach, Günter. | |
| 245 | 1 | 0 | |a Successfully marketing clinical trial results : |b winning in the healthcare business / |c Günter Umbach. |
| 260 | |a Aldershot, Hampshire, England ; |a Burlington, VT : |b Gower, |c ©2006. | ||
| 300 | |a 1 online resource (xiii, 198 pages) : |b illustrations, portrait | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 197-198). | ||
| 588 | 0 | |a Print version record. | |
| 505 | 2 | |a Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action. | |
| 520 | |a Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Drugs |x Marketing. | |
| 650 | 0 | |a Drugs |x Testing. | |
| 650 | 2 | |a Clinical Trials as Topic | |
| 650 | 6 | |a Médicaments |x Essais cliniques. | |
| 650 | 7 | |a MEDICAL |x Drug Guides. |2 bisacsh | |
| 650 | 7 | |a MEDICAL |x Nursing |x Pharmacology. |2 bisacsh | |
| 650 | 7 | |a MEDICAL |x Pharmacology. |2 bisacsh | |
| 650 | 7 | |a MEDICAL |x Pharmacy. |2 bisacsh | |
| 650 | 7 | |a Drugs |x Marketing |2 fast | |
| 650 | 7 | |a Drugs |x Testing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Umbach, Günter. |t Successfully marketing clinical trial results. |d Aldershot, Hampshire, England ; Burlington, VT : Gower, ©2006 |z 9780566086434 |w (DLC) 2006931606 |w (OCoLC)63398024 |
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