Successfully marketing clinical trial results : winning in the healthcare business /

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Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Umbach, Günter
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Aldershot, Hampshire, England ; Burlington, VT : Gower, ©2006.
Temas:
Drugs > Marketing.
Drugs > Testing.
Clinical Trials as Topic
Médicaments > Essais cliniques.
MEDICAL > Drug Guides.
MEDICAL > Nursing > Pharmacology.
MEDICAL > Pharmacology.
MEDICAL > Pharmacy.
Drugs > Marketing
Drugs > Testing
Acceso en línea:Texto completo
Descripción
Sumario:Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research.
Descripción Física:1 online resource (xiii, 198 pages) : illustrations, portrait
Bibliografía:Includes bibliographical references (pages 197-198).
ISBN:9781409427605
1409427609
1351148346
9781351148344
9786612963490
6612963492
1003062172
9781003062172

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