Television advertising in Canadian elections : the attack mode, 1993 /

Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Romanow, Walter I., 1924- (Autor, Editor ), Repentigny, Michel de (Autor, Editor ), Cunningham, Stanley B., 1934- (Autor, Editor ), Soderlund, Walter C. (Autor, Editor ), Hildebrandt, Kai (Autor, Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waterloo, Ontario : Wilfrid Laurier University Press, 2006, ©1999.
Temas:
Canada. > Parliament > Elections, 1993.
Canada. > Parlement > Élections, 1993.
Canada. > Parliament.
1993
Advertising, Political > Canada.
Television in politics > Canada.
Negativism.
Negativism
Négativisme.
Télévision en politique > Canada.
Publicité politique > Canada.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political.
Elections.
Television in politics.
Canada.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction / Walter I. Romanow
  • The theory and use of political advertising / Stanley B. Cunningham
  • The 1993 Canadian federal election : background and party advertising strategies / Andř Gosselin and Walter C. Soderlund
  • Contextual analysis of political advertising : the attack mode on English-language TV / Walter I. Romanow
  • Political ads on Quebec TV during the 1993 federal election / Michel de Repentigny
  • The role of images in Quebec political advertising / Estelle Lebel
  • Quantitative assessment of advertising effects : survey data / Walter C. Soderlund, Kai Hildebrandt, Stuart H. Surlin, and Andř Gosselin
  • Exploring the impact of negative political ads through the use of participatory action research / T.F. Carney and Alexander Gill
  • Cognitive responses to political advertising on Quebec TV in the 1993 election / Jacques de Guise
  • The ethics of political advertising / Stanley B. Cunningham
  • Conclusions / Walter I. Romanow and Walter C. Soderlund
  • Appendix A. Political advertisements in English
  • Appendix B. Political advertisements in French.

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