Television advertising in Canadian elections : the attack mode, 1993 /

Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Romanow, Walter I., 1924- (Autor, Editor ), Repentigny, Michel de (Autor, Editor ), Cunningham, Stanley B., 1934- (Autor, Editor ), Soderlund, Walter C. (Autor, Editor ), Hildebrandt, Kai (Autor, Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waterloo, Ontario : Wilfrid Laurier University Press, 2006, ©1999.
Temas:
Canada. > Parliament > Elections, 1993.
Canada. > Parlement > Élections, 1993.
Canada. > Parliament.
1993
Advertising, Political > Canada.
Television in politics > Canada.
Negativism.
Negativism
Négativisme.
Télévision en politique > Canada.
Publicité politique > Canada.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political.
Elections.
Television in politics.
Canada.
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