Surfing the long summer : how market leaders grow faster than their markets /

Industries sometimes are dominated by one market leader for many years. These successful companies are called 'Summer Champions' by Carol Velthuis, referring to the natural seasonal cycle of businesses.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Velthuis, Carol
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford, UK : Infinite Ideas, 2010.
Temas:
Organizational effectiveness.
Success in business.
Strategic planning.
Customer relations.
Business cycles.
Competition.
Efficacité organisationnelle.
Succès dans les affaires.
Planification stratégique.
Cycles économiques.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Management.
Business & Economics.
Management Styles & Communication.
Case studies.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • front cover; front page; front matter; copyright; table of contents; front matter introduction; 1 Long Summers; 2 An eye on the game; 3 Insight into the playing field; 4 Two-footed strategy; 5 Perfectionism and discipline; 6 Tightly knit team and inspiring coach; 7 Future Summers; end matter; Bibliography.

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