Surfing the long summer : how market leaders grow faster than their markets /

Industries sometimes are dominated by one market leader for many years. These successful companies are called 'Summer Champions' by Carol Velthuis, referring to the natural seasonal cycle of businesses.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Velthuis, Carol
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford, UK : Infinite Ideas, 2010.
Temas:
Organizational effectiveness.
Success in business.
Strategic planning.
Customer relations.
Business cycles.
Competition.
Efficacité organisationnelle.
Succès dans les affaires.
Planification stratégique.
Cycles économiques.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Management.
Business & Economics.
Management Styles & Communication.
Case studies.
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