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Television advertising and televangelism : discourse analysis of persuasive language /
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Philadelphia :
J. Benjamins Pub. Co.,
1986.
|
| Colección: | Pragmatics & beyond ;
VII:5. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Schmidt, Rosemarie. | |
| 245 | 1 | 0 | |a Television advertising and televangelism : |b discourse analysis of persuasive language / |c Rosemarie Schmidt and Joseph F. Kess. |
| 260 | |a Amsterdam ; |a Philadelphia : |b J. Benjamins Pub. Co., |c 1986. | ||
| 300 | |a 1 online resource (vi, 88 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Pragmatics & beyond, |x 0166-6258 ; |v VII:5 | |
| 504 | |a Includes bibliographical references (pages 83-88). | ||
| 505 | 0 | |a TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series. | |
| 520 | |a The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake. | ||
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Persuasion (Rhetoric) | |
| 650 | 0 | |a Television advertising |x Language. | |
| 650 | 0 | |a Television in religion. | |
| 650 | 0 | |a Evangelistic work |x Language. | |
| 650 | 6 | |a Persuasion (Rhétorique) | |
| 650 | 6 | |a Publicité télévisée |x Langage. | |
| 650 | 6 | |a Évangélisation |x Langage. | |
| 650 | 6 | |a Télévision dans la religion. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Communication Studies. |2 bisacsh | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Speech. |2 bisacsh | |
| 650 | 7 | |a Evangelistic work |x Language. |2 fast |0 (OCoLC)fst00917045 | |
| 650 | 7 | |a Persuasion (Rhetoric) |2 fast |0 (OCoLC)fst01058895 | |
| 650 | 7 | |a Television advertising |x Language. |2 fast |0 (OCoLC)fst01146657 | |
| 650 | 7 | |a Television in religion. |2 fast |0 (OCoLC)fst01146925 | |
| 650 | 7 | |a Predigt |2 gnd | |
| 650 | 7 | |a Rhetorik |2 gnd | |
| 650 | 7 | |a Werbesendung |2 gnd | |
| 650 | 7 | |a Fernsehsendung |2 gnd | |
| 650 | 7 | |a Religion |2 gnd | |
| 650 | 7 | |a Fernsehsprache |2 gnd | |
| 650 | 7 | |a Sprache |2 gnd | |
| 650 | 7 | |a Werbesprache |2 gnd | |
| 650 | 7 | |a Fernsehen |2 gnd | |
| 650 | 7 | |a Télévision et religion. |2 ram | |
| 650 | 7 | |a Évangélistes (prédicateurs protestants) |2 ram | |
| 650 | 0 | 7 | |a Stil. |2 swd |
| 700 | 1 | |a Kess, Joseph F. | |
| 776 | 0 | 8 | |i Print version: |a Schmidt, Rosemarie. |t Television advertising and televangelism. |d Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986 |z 1556190069 |w (DLC) 87015812 |w (OCoLC)16004761 |
| 830 | 0 | |a Pragmatics & beyond ; |v VII:5. | |
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