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Television advertising and televangelism : discourse analysis of persuasive language /
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Philadelphia :
J. Benjamins Pub. Co.,
1986.
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| Colección: | Pragmatics & beyond ;
VII:5. |
| Temas: | |
| Acceso en línea: | Texto completo |