Television advertising and televangelism : discourse analysis of persuasive language /

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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schmidt, Rosemarie
Otros Autores: Kess, Joseph F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986.
Colección:Pragmatics & beyond ; VII:5.
Temas:
Persuasion (Rhetoric)
Television advertising > Language.
Television in religion.
Evangelistic work > Language.
Persuasion (Rhétorique)
Publicité télévisée > Langage.
Évangélisation > Langage.
Télévision dans la religion.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
LANGUAGE ARTS & DISCIPLINES > Speech.
Predigt
Rhetorik
Werbesendung
Fernsehsendung
Religion
Fernsehsprache
Sprache
Werbesprache
Fernsehen
Télévision et religion.
Évangélistes (prédicateurs protestants)
Stil.
Acceso en línea:Texto completo
Descripción
Sumario:The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake.
Descripción Física:1 online resource (vi, 88 pages)
Bibliografía:Includes bibliographical references (pages 83-88).
ISBN:9789027286291
9027286299
ISSN:0166-6258 ;

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