The SAGE handbook of political advertising /

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"The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similari...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores Corporativos: Sage Publications, Sage eReference (Online service)
Otros Autores: Kaid, Lynda Lee, Holtz-Bacha, Christina
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : SAGE Publications, ©2006.
Temas:
Advertising, Political > Cross-cultural studies.
Television in politics > Cross-cultural studies.
Publicité politique > Études transculturelles.
Télévision en politique > Études transculturelles.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political
Television in politics
Politik
Internationaler Vergleich
Werbung
Fernsehen
Cross-cultural studies
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