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Marketing and management sciences : proceedings of the international conference on ICMMS 2008 /
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
London : Singapore ; Hackensack, NJ :
Imperial College Press ; Distributed by World Scientific Pub.,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 111 | 2 | |a International Conference of Marketing and Management Sciences |d (2008 : |c Athens, Greece) | |
| 245 | 1 | 0 | |a Marketing and management sciences : |b proceedings of the international conference on ICMMS 2008 / |c Damianos P. Sakas, Nikolaos Konstantopoulos, editors. |
| 260 | |a London : |b Imperial College Press ; |a Singapore ; |a Hackensack, NJ : |b Distributed by World Scientific Pub., |c ©2010. | ||
| 300 | |a 1 online resource (xxii, 617 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references. | ||
| 520 | |a This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to glo. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Online atmospherics : classification and comparison between British and Spanish consumers / Almudena Eizaguirre, María García Feijoo, Jaione Yábar -- The Battle of marathon : segmenting, targeting and positioning in the ancient and contemporary Greece / Christos Livas, George Gkiokas, Shumaila Yousafzai -- Administrative faculties of academic leaders / Damianos P. Sakas, T.E. Simos -- Request for a new scheme of internet interconnections and network usage charging for next generation internet services / Dohoon Kim [and others] -- The collaborative product lifecycle management in the Enterprise 2.0 / Domenico Consoli -- Demarketing in the industrial sector / Doris Reingruber -- Promotion and hospitality industry : Albania as a case study / Elenica Pjero, Irma Shyle -- Predictors of behavioural loyalty in a professional sport membership context / Emily J. Sheridan, Geoffrey N. Soutar, James A. Dimmock -- Factors influencing knowledge sharing in an electronic community of practice / Emrah Orhun, James Hopple -- The relation between consumer innovativeness and innovation success : the case of iPhone / Francesca Cabiddu, Maria Chiara Di Guardo, Daniela Pettinao -- Exploring the "Quasi-Buying Process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module / George Masikunas -- Jacques Derrida on unconditional and conditional hospitality / Gerasimos Kakoliris -- Impact of organizational structures adjustment in big construction projects on a project success / Goran Cirovic, Simo Sudjic -- Effects of macroeconomic announcements on stock returns across volatility regimes / Henry Aray -- System dynamics approach for enhancing core competence of the LCD industry / Hyun-Ju Chang, Dohoon Kim -- The effects of innovation in employment and investment activity : an empirical analysis in food products' and beverages' industry / Ilias A. Makris -- A general and flexible fuzzy classification framework and its application to medical diagnosis / Ioannis Gadaras, Ludmil Mikhailov -- Strategic brand management in domestic and foreign products offered in Turkish market and comparison of brand equity / Ipek Savasci -- The influence of organizational culture on knowledge transfer : empirical evidence for training transfer in restaurant chains / José Luis Ballesteros-Rodríguez, Petra De Saá-Pérez, Desiderio J. García-Almeida -- System dynamics model for competition analysis between LCD and PDP in the FPD TV market / Kyung-Sun Lee, Dohoon Kim -- Trust and inspirational leadership : the keys to successful organisational change / Lesley Mearns -- Family indebtedness in the Czech Republic and new EU member countries / Lubos̮ Smrc̮ka -- The rescue principle in Czech bankruptcy law as it exists now and in the future / Lubos̮ Smrc̮ka -- Theory of the degree of trust and its application in the marketing / Momtchil Dobrev -- White or black magic for your business? Competitive intelligence and corporate espionage / Oana -- Antonia Colibasanu -- Competitiveness and advertising in Greek food and beverage manufacturing firms / Ourania Notta, Aspassia Vlachvei -- The contribution of financial statement analysis of Greek hotel units to their effectiveness of administration / Panagiota Dionyssopoulou, Stiliani Asvesta -- Natural drift in organizations / Patricia Dupin -- The B.L.I.S.S. of making a difference : seeking for signs of leadership transformation in the 21st century to invoke individual and collective identity development / Patrick A. Fuss -- The importance of the control function in project management / Paul Watson -- Estimation methods for detecting non-additive effects in structural equation models : an exhibition of the two step-single indicant and two-stage least squares methods in the context of consumer service evaluation networks / Pavlos A. Vlachos, Adam P. Vrechopoulos -- Stress management styles during the implementation of organizational change program : a case analysis / Razali Bin Mat Zin -- Public private partnership, net effects and risks -- the challenge for valuation and the decision making process / Sieber Patrik, Krs̮ková Martina -- Regionalisation of service trade issues under the multilateral trading regime / Somasri Mukhopadhyay -- Real options valuation model of line expansion problem in the amoled industry / Su-Jung Lee, Dohoon Kim -- Polls & mass media : an interactive relation / Theodorou Spyridoula, Panas Epaminondas -- Measurement indocators of intellectual capital -- a critical review / Tse-Ping Dong, Wen-Chih Chen -- Success factors of e-government from a citizen perspective / Verena Pühringer -- Market segments serve by hospitality industry in Vlora region, Albania / Xhiliola Agaraj, Merita Murati -- How will we study the relationship in relationship marketing? / Yi-An Chuang -- Symposium on strategic management in the business and shipping sectors / Aristotelis B. Alexopoulos -- Managing oil spills in Greek waters / Aristotelis B. Alexopoulos, Nikolaos Konstantopoulos -- Managing problems in sea transport related to the delivery of the cargo : letters of indemnity vs. bills of lading / Aristotelis B. Alexopoulos, Nikolaos Konstantopoulos, Anthi Z. Vaxevanou -- The implementation of differentiation strategy in the area of Greek paramaritime companies / Anthi Z. Vaxevanou, Nikolaos Konstantopoulos -- The structure of business and economic perceptions in the auto cars' market / George Gountaras, Johanna Gotsi -- The supportive relations between franchisor and franchisee / Klouvas Isidoros, Papadimitrakis Alexandros -- The conceptualization of the informatics contribution in the small to medium enterprises / Malliaraki Emmanouela, Pitsineli Georgia -- The skills of informatics professionals in the framework of the small business / Gerazouni Evangelia, Papadopoulou Georgia -- The <<Information>> factor in the relationship between franchisor and franchisee / Ntanou Angeliki, Tapakoudi Maria -- Measuring service quality in the Greek's shipping transportation sector : the emerging gap in customers' expectations and perceptions / Damianos P. Sakas, Terzi Marina -- Shipping managers' perceptions on customers' expectations : a misleading concept? / Damianos P. Sakas, Terzi Marina -- Symposium on hospitality & tourism knowledge management / Konstantinos Andriotis -- A field study of the exploration of the factors influencing visitors' preferences in the mountainous area of Nafpaktia, Greece. Implications for an advertising communication programme / Evgenia Bitsani, Androniki Kavoura, Paris Kalomenidis -- What are public relations doing in a 'place' like place marketing? A proposed Public Relations Plan (PRP) for the region of Kainuu, Finland / Alex Deffner, Theodore Metaxas -- Knowledge security for hospitality industry / Walter S.L. Fung, Richard Y.K. Fung -- Explore your destination brand by "exploring your senses" / Eleftheria Kampa, Irini D. Rigopoulou -- Flexibility of tourism product "The Application of Agile Thinking in the Tourism Sector" / Petrakis Emmanouil, Karpathiotaki Thiresia -- Discovering characteristics of learning organizations in the hotel industry of northern Greece / Eugenia Petridou, George Tsourvakas, Niki Glaveli -- Internal branding as a tool to ensure the employees' brand promise delivery / Khanyapuss Punjaisri, Alan Wilson -- Selfregulation -- does it really work better than regulation / Borut Strazisar -- The effect of the olympic games on the tourism industry of the host country / Rodoula H. Tsiotsou, Nicole Gouri -- The role of tourism in European regional growth / George M. Korres, George Tsombanoglou, Aikaterini Kokkinou -- Architecture as subject of hospitality and tourism management / Nikos Papamanolis -- 1st symposium on knowledge-based industrial and environmental management / Fragiskos Batzias -- A Methodology for environmental quality monitoring and knowledge base enrichment / Athanasios F. Batzias, Athanasios G. Lagodimos -- Decision making on optimal choice of biomass-to-ethanol path by means of fuzzy SWOT analysis / Dimitris F. Batzias, Yannis A. Pollalis -- Knowledge transfer from laboratory to industrial scale -- an interdisciplinary approach / Dimitris K. Sidiras -- On the depreciation of intellectual capital accumulated within a R & D department of an industrial enterprise / Dimitris F. Batzias, John N. | |
| 505 | 0 | |a Sorros -- Contribution to environmental contingent valuation -- methodology and case study / Dimitris F. Batzias -- Knowledge management for lake restoration strategy in protected areas / Christina G. Siontorou, Aspasia P. Efthymiadou -- Knowledge acquisition through economic parameter identification by means of modeling and dimensional analysis / Dimitris F. Batzias -- Symposium on library management / Giorgos Giannakopoulos -- Health and medical information resources on the internet / Afroditi Fragkou, George Gianakopoulos -- What factors motivate librarians to share knowledge in their workplace? / Balatsoukas Panos [and others] -- Application of modern management methods in the radio in the Greek reality / Hristodoyloy Vasiliki, Pallikari Alexandra -- Interlending and union catalogues of the Greek academic libraries / Katerina N. Petropoulou -- E-learning : the application of e-learning in the context of life long learning in Greece / Katerina N. Petropoulou, John M. Batis -- The communication role of multimedia in eLibraries / Damianos P. Sakas, Georgios Gianakopoulos -- Symposium on business and management strategies / Nikolaos Konstantopoulos -- Politics in small-medium enterprises / Dimitrios Karidas, Kalliopi Dolma -- The social responsibility level of the small and medium auto car enterprises / George Gountaras, John Papageorgiou -- Greek industries' responsibilities concerning the environment protection / Nikolaos Konstantopoulos, Aristoteles B. Alexopoulos -- The variable of communication in the franchise relationships / Nikolaos Konstantopoulos, Damianos P. Sakas. | |
| 505 | 0 | |a The use of informatics technology by the small enterprises / Reovitsa Christiana, Vlachou Smaragda -- The features of the informatics needfulness in the small enterprises / Eleni Vlachou, Marina Petrou -- The implementation of competitive advantage on corporate strategy / Ioannis Vorrias, Eleftheria Alexiou -- Symposium on management and marketing / Rutkauskas Aleksandras Vytautas -- Brand origin : theoretical framework and empirical evidence / Eugenijus Chlivickas, Rasa Smaliukiene -- Competitiveness' sustainability strategy : concept, model, practice / Daiva Daugviliene, Izolda Krutkiene -- The effectiveness of enterprise marketing system / Adomas Ginevicius, Vanda Birute Gineviciene, Valentinas Podvezko -- Integrated asset and liability portfolio management as base for development sustainability quantitative description / Romualdas Ginevicius, Jelena Stankeviciene -- Savings and investments : an aspect of sustainability / Daiva Jureviciene, Egidijus Bikas, Arvydas Paskevicius -- The role of financial success of SMEs in achieving economic sustainability / Natalja Lace, Zoja Sundukova -- Network-based international economy in the European Union : innovation potential and the new challenges for management and marketing / Borisas Melnikas -- Quantitative assessment of portfolio of activities in terms of sustainable development / Algita Miecinskiene, Viktorija Stasytyte -- Competencies of front line employees are essential condition of tourism companies sustainable development / Regina Navickiene -- From two-dimensional profit-risk to three-dimensional profit-reliability-risk in financial markets / Aleksandras Vytautas Rutkauskas -- Through effective business risk management towards regions sustainable development / Aleksandras Vytautas Rutkauskas, Giedre Staskeviciute -- Symposium on strategic marketing and technologies / Petros Tomaras -- Word of mouth communication as a driving force for music selection. Challenges and threats for the music industry / George Frigkas, Evangelia Sinodinou, Fotini Skapinaki -- The usage of Rich Internet Applications (RIAs) as a method for enhancing customer experience / Petros Tomaras, Alketas Malioukis, Dimitris Novas -- The impact and the application of Marketing Technology Tools (MTT) in the customer oriented business environment / Petros Tomaras, Alketas Malioukis, Dimitris Zondiros -- International marketing of services and new technology : an application of tourism websites evaluation with the Electre II method / Petros Tomaras, Dimitris Novas, Dimitris Zondiros -- Is there a connection between brands and their countries of origin? / Petros Tomaras, John Tsalikis, Bruce Seaton -- New technology and international marketing of services : providing evaluated tourism websites information through the internet using the Electre II method / Petros Tomaras, Dimitris Zondiros, Dimitris Novas -- Symposium on management and communication features in 21st century / Yiannis Triantafyllopoulos -- The choice' factors in the franchising entrepreneurship decision / Gkirovitis Pantelis, Papacharalampous Eleni -- The hiring decisions in medium sized enterprises / Ioannis Korelis, Georgia Koutra -- The franchising market perception as a factor of entrepreneurial options / Maria Kourmoulaki, Ioanna Siameti -- The young customers' behaviors and practices in Greek market / Ioannis Kourtidis, Ioanna Toutounzi -- Young people's satisfaction level with consumer products / Iliopoulou Dimitra, Kypraios Georgios -- The recruitment process in the medium sized enterprises / Mavraganis Prokopios, Vasilopoulos Vasilios -- The role of culture in mergers and acquisitions / Ioannis K. Triantafyllopoulos, Nikolaos Konstantopoulos -- Symposium on emerging trends in entrepreneurship, quality, education and metrics / Panagiotis Trivellas, Panagiotis Reklitis -- Doing business involuntarily : evidence on determinants of necessity entrepreneurship from the Greek periphery / Dimitris Stavroulakis, Panagiotis Reklitis -- Destination image formation model / Dimitrios Stylidis, Matina Terzidou Konstantinos Terzidis -- Using the balanced scorecard framework for integrating traditional strategy & e-business development strategy environment / Aristodimos Thomopoulos, Konstantinos Siassiakos, George Kaimakamis -- Investigating principals' leadership profile in secondary education / Panagiotis Trivellas, Geraki Akrivoula -- Barriers for e-business entrepreneurship : the gender aspect / Panagiotis Trivellas, Ilias Santouridis, Zoe Akrivouli -- A case study in economic value added : measuring and rewarding performance in a divisionalized company / Evdokia Tsifora, Panagiotis Trivellas -- Managerial model to implement the three dimensions of CSR based on the Deming's Circle / Mary Vaxevanidou, Panagiotis Reklitis, Christos Akrivos. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing |v Congresses. | |
| 650 | 0 | |a Management science |v Congresses. | |
| 650 | 6 | |a Marketing |v Congrès. | |
| 650 | 6 | |a Sciences de la gestion |v Congrès. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Management science. |2 fast |0 (OCoLC)fst01007306 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 655 | 7 | |a Conference papers and proceedings. |2 fast |0 (OCoLC)fst01423772 | |
| 700 | 1 | |a Sakas, D. E. |q (Damianos E.) | |
| 700 | 1 | |a Konstantopoulos, Nikolaos. | |
| 776 | 0 | 8 | |i Print version: |z 9786612760112 |
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