Marketing and management sciences : proceedings of the international conference on ICMMS 2008 /

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: International Conference of Marketing and Management Sciences Athens, Greece
Otros Autores: Sakas, D. E. (Damianos E.), Konstantopoulos, Nikolaos
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific Pub., ©2010.
Temas:
Marketing > Congresses.
Management science > Congresses.
Marketing > Congrès.
Sciences de la gestion > Congrès.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Management science.
Marketing.
Business & Economics.
Marketing & Sales.
Commerce.
Conference papers and proceedings.
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