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Marketing and management sciences : proceedings of the international conference on ICMMS 2008 /
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the...
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
London : Singapore ; Hackensack, NJ :
Imperial College Press ; Distributed by World Scientific Pub.,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to glo. |
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| Descripción Física: | 1 online resource (xxii, 617 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781848165090 1848165099 9781848165106 1848165102 1282760114 9781282760110 9786612760112 6612760117 |