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Global competitive strategy /
"Globalization fundamentally changes the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reachi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Globalization fundamentally changes the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the "Star Analysis" that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the "global value connection" that shows managers how to account for the gains and costs of trade. Aimed at MBA students taking courses in international strategy, consultants, and managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaming competitive advantage in the global marketplace."--Jacket |
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| Descripción Física: | 1 online resource (xiv, 290 pages) : illustrations, 1 map |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780511649387 051164938X 9780511841651 0511841655 9780511354212 0511354215 |