Global competitive strategy /

"Globalization fundamentally changes the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reachi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Spulber, Daniel F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge : Cambridge University Press, 2007.
Temas:
Strategic planning.
Strategic planning > Case studies.
International business enterprises > Management.
International business enterprises > Management > Case studies.
Competition, International.
Globalization > Economic aspects.
Globalization.
Planification stratégique.
Planification stratégique > Études de cas.
Mondialisation.
Entreprises multinationales > Gestion.
Entreprises multinationales > Gestion > Études de cas.
Concurrence internationale.
globalism.
BUSINESS & ECONOMICS > Strategic Planning.
Case studies.
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