Marketing in travel and tourism /

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"Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications cur...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Middleton, Victor T. C.
Otros Autores: Fyall, Alan, Morgan, Michael, 1948 September 29-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.
Edición:4th ed.
Temas:
Tourism > Marketing.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Hikes & Walks.
TRAVEL > Budget.
TRAVEL > Special Interest > Ecotourism.
TRAVEL > Parks & Campgrounds.
TRAVEL > Reference.
TRAVEL > Road Travel.
TRAVEL > Special Interest > Adventure.
Tourismus
Marketing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. The Meaning of Marketing in Travel and Tourism
  • Ch. 1. Introducing travel and tourism
  • Ch. 2. Introducing marketing: the systematic thought process
  • Ch. 3. The special characteristics of travel and tourism marketing
  • Ch. 4. The dynamic business environment: factors influencing demand for tourism
  • pt. 2. Understanding the Consumer and the Marketing Mix in Travel and Tourism
  • Ch. 5. Understanding the consumer: tourism motivations and buyer behaviour
  • Ch. 6. Market segmentation for travel and tourism markets
  • Ch. 7. Product formulation in travel and tourism
  • Ch. 8. The evolving marketing mix for tourism services
  • pt. 3. Planning for Marketing Strategy and Short-term Operational Objectives and Compaigns
  • Ch. 9. Marketing research in travel and tourism
  • Ch. 10. Planning marketing strategy
  • Ch. 11. Marketing planning: the process
  • Ch. 12. Planning marketing campaigns: budgeting and evaluating marketing performance
  • pt. 4. Communicating with and Influencing Consumers
  • Ch. 13. The growth and role of information and communications technology and the rise of the dominant consumer
  • Ch. 14. E-marketing: the effective use of ICT
  • Ch. 15. Distribution channels in travel and tourism: creating access
  • Ch. 16. Integrating the promotional and communications mix
  • Ch. 17. Brochures, print and other non-electronic information
  • pt. 5. Applying Marketing in the Main Sectors of Travel and Tourism
  • Ch. 18. Marketing tourism destinations
  • Ch. 19. Marketing accommodation
  • Ch. 20. Marketing passenger transport
  • Ch. 21. Marketing visitor attractions
  • Ch. 22. Marketing inclusive tours and product packages
  • pt. 6. Case Studies of Marketing Practice in Travel and Tourism
  • Case 1. Tourism New Zealand
  • Case 2. YOTEL
  • Case 3. Agra
  • Indian World Heritage Site
  • Case 4. Travelodge
  • Case 5. Alistair Sawday Guides
  • Epilogue: Prospects for travel and tourism marketing.

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