Marketing in travel and tourism /

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"Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications cur...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Middleton, Victor T. C.
Otros Autores: Fyall, Alan, Morgan, Michael, 1948 September 29-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.
Edición:4th ed.
Temas:
Tourism > Marketing.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Hikes & Walks.
TRAVEL > Budget.
TRAVEL > Special Interest > Ecotourism.
TRAVEL > Parks & Campgrounds.
TRAVEL > Reference.
TRAVEL > Road Travel.
TRAVEL > Special Interest > Adventure.
Tourismus
Marketing.
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