Marketing in travel and tourism /

Mostrar otras versiones (2)

"Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications cur...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Middleton, Victor T. C.
Otros Autores: Fyall, Alan, Morgan, Michael, 1948 September 29-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.
Edición:4th ed.
Temas:
Tourism > Marketing.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Hikes & Walks.
TRAVEL > Budget.
TRAVEL > Special Interest > Ecotourism.
TRAVEL > Parks & Campgrounds.
TRAVEL > Reference.
TRAVEL > Road Travel.
TRAVEL > Special Interest > Adventure.
Tourismus
Marketing.
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares