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Marketing in travel and tourism /
"Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications cur...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston ; London :
Butterworth-Heinemann,
2009.
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| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue"--Back cover |
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| Descripción Física: | 1 online resource (xxv, 502 pages) : color illustrations |
| Bibliografía: | Includes bibliographical references (pages 487-491) and index. |
| ISBN: | 9780080942957 0080942954 9780750686938 0750686936 9780080970516 0080970516 9786612737657 6612737654 1136437355 9781136437359 1282737651 9781282737655 |