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Resisting McDonaldization /

The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Smart, Barry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks : Sage, 1999.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.
Descripción Física:1 online resource (x, 261 pages)
Bibliografía:Includes bibliographical references (page 255) and index.
ISBN:9780857026187
0857026186
9781446217627
1446217620