Resisting McDonaldization /
The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.
Clasificación: | Libro Electrónico |
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Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London ; Thousand Oaks :
Sage,
1999.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis. |
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Descripción Física: | 1 online resource (x, 261 pages) |
Bibliografía: | Includes bibliographical references (page 255) and index. |
ISBN: | 9780857026187 0857026186 9781446217627 1446217620 |