Resisting McDonaldization /

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The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Smart, Barry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks : Sage, 1999.
Temas:
McDonald's Corporation.
McDonald's (Firm)
McDonald's Corporation > Influence.
McDonald's Corporation
Consumer behavior.
Franchises (Retail trade)
Marketing.
Consumption (Economics)
Capitalism.
Fast food restaurants.
Industrial management.
Fast food restaurants > Management.
Franchises (Retail trade) > Management.
Marketing
Consommateurs > Comportement.
Consommation (Économie politique)
Restaurants-minute > Gestion.
Concessions (Commerce de détail) > Gestion.
Société de consommation.
Concessions (Commerce de détail)
Restaurants-minute.
Gestion d'entreprise.
franchises.
marketing.
fast food restaurants.
BUSINESS & ECONOMICS > Consumer Behavior.
Franchises (Retail trade) > Management
Fast food restaurants > Management
Capitalism
Consumer behavior
Fast food restaurants
Industrial management
Consumptie.
Rationalisering.
Sociale verandering.
Invloed.
Consommateurs > Attitudes.
Américanisation.
Concessions (commerce de détail)
Consommation.
Restauration rapide.
Gestion > Aspect social > Etats-Unis.
Etats-Unis > Conditions sociales > 1980- ...
Etats-Unis > Civilisation > 1945- ...
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