Customer relationship management : a global perspective /

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"Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Raab, Gerhard
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Aldershot, Hampshire, England ; Burlington, VT : Gower, ©2008.
Temas:
Customer relations > Management.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Customer relationship management: global and local dimensions
  • Customer orientation
  • Product quality
  • Customer satisfaction
  • Customer retention
  • Customer value
  • Company success: customer relationship management and balanced scorecard
  • Challenges for global customer relationship management
  • Case Studies on customer relationship management.

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