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Customer relationship management : a global perspective /
"Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means o...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Aldershot, Hampshire, England ; Burlington, VT :
Gower,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |