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Minority influence and innovation : antecedents, processes and consequences /
Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social con...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hove, East Sussex ; New York, NY :
Psychology Press,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimul. |
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| Descripción Física: | 1 online resource (xviii, 406 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 9780203865552 0203865553 9781841695945 1841695947 1135232776 9781135232771 1282595032 9781282595033 9786612595035 6612595035 |