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Minority influence and innovation : antecedents, processes and consequences /

Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social con...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Martin, Robin, 1960-, Hewstone, Miles
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hove, East Sussex ; New York, NY : Psychology Press, 2010.
Temas:
Acceso en línea:Texto completo